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Super Bowl XLI Ad Review Pt 1: SF American Marketing Assn.

(More Super Bowl-related information at
http://superbowlgame.blogspot.com)

I attended this meeting of the San Francisco Chapter of the American Marketing Association on the invitation of my friend Beth. It is an informative and entertaining look at ads from the 41st Super Bowl game, and by ad and marketing professionals based in the San Francisco Bay Area.

Super Bowl XLI was the third-most-watched tv program in the history of television.

Here’s the SF AMA’s description of the meeting:

As Super Bowl XLI is poised to return to sunny South Florida for the ninth time in 2007, the TV commercials surrounding the game will be all the talk on Monday.

We will hear whether companies’ Super Bowl TV commercials have generated the “water cooler” conversation? Marketers dropped more than 0 million on Super Bowl commercials in 2006, but will the spots be good enough to make viewers want to speak out, tell others, discuss it on a blog or post a comment online? Did my .6 million ad create a buzz or blog comment? With new metrics on analyzing buzz, was the buzz positive or negative? Super Bowl draws around 140 million viewers for all or part of the game, but is the cost worth it? Do companies reach their intended audience? What about ROI?

Are companies getting more sophisticated in tracking their ads and ad dollars or do companies view a .6 million Super Bowl ad as a branding exercise? Come hear a panel of industry professionals discuss the pros and cons of Super Bowl ads at the San Francisco American Marketing Association February 8 event.

Speakers
Dante Lombardi — Executive Vice President, Group Creative Director - McCann Erickson San Francisco
Paul Venables - Founder and Co-Creative Director — Venables Bell & Partners
David L. Smith - CEO — Mediasmith Inc.
Paula Storti - Managing Director — Worldwalk Media
Mike Mazza - Executive Creative Director — JWT
Rick Quan - CBS 5 Sports Anchor — CBS 5

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